Psychology of Marketing Essay Example | Topics and Well Written Essays - 250 words

Psychology of Marketing - Essay ExampleHerbergs system presents a dichotomy for possible resolutions for targeted consumers satisfaction versus dissatisfaction (Kolter & Keller, 2012 Durmaz & Diyarbakirlioglu, 2011). Consideration of both outcomes is important as neither can apply in the absence of the other. When marketing, it is important to coordinated both sides of the dichotomy in ones thinking as they almost equally influence the decision made by the consumer.The marketer essential not fail to recognize the needs of the consumer, and, consequently, place their product within their list of needs. To achieve this, they must be able to sufficiently but speedy introduce the product, and discuss its value in light of the consumers current needs in order to make it appealing to them (Bohm, 2012). As such, the marketers main pursuit lies in their ability to motivate a consumer so they can get a favorable perception of the product while deciding on